This paper introduces an augmentation to the widely applicable competitive profile matrix (CPM) in the form of statistical testing of the obtained evaluation results. The initial CPM form was transformed into a correlated CPM (CCPM) form, and the easily applicable CPM questionnaire
was sent out to small and medium winemakers and wine experts (connoisseurs). The respondents' answers were statistically tested using correlation coefficient and p-value significance testing. The resulting correlation differences were observed, and, accordingly, recommendations were
given for the examined wine producers' improvement and an optimal type of support to small and medium entrepreneurs in the wine business. Real field data obtained from Croatian winemakers were used as a case study for the proposed CCPM form.
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competitive profile matrix;
correlated competitive profile matrix;
Document Type: Research Article
Faculty of Agriculture, University of Zagreb, Zagreb, Croatia
Department of Intelligent Transportation Systems, Faculty of Traffic and Transport Sciences, University of Zagreb, Zagreb, Croatia
Department of Management and Rural Entrepreneurship, Faculty of Agriculture, University of Zagreb, Zagreb, Croatia
Publication date: April 3, 2015
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