As wine experts disagree, consumers’ taste buds flourish: how two experts rate the 2004 Bordeaux vintage
In the rating of 184 2004 Bordeaux wines, Jancis Robinson (JR) and Robert Parker (RP) showed: complete agreement on only 71/184 or 39% of the wines; for 110 of the remaining 119 wines, RP assigned a higher rating than JR. RP scored: 51 wines as EXCELLENT that JR rated as ABOVE AVERAGE;
38 as ABOVE AVERAGE that JR scored as AVERAGE; 19 as EXCELLENT that JR scored as merely AVERAGE; and 2 wines as ABOVE AVERAGE that JR rated as BELOW AVERAGE. JR offers a plausible way for the consumer to make sense of the wine ratings of a given specialist, in the same way the consumer learns
to ‘calibrate’ her/his subjective judgments to those made by designated experts in other fields of interest. Here Robinson [(1997). Tasting pleasure: Confessions of a wine lover. New York, NY: Penguin] treats expert judgments of wine as ‘… every bit as
subjective as the judging of any art form’. Recent enological research indicates that this message needs to be understood in a broader socio-economic framework that focuses upon other important variables that drive wine consumer purchases, such as prior tastings and recommendations from
fellow wine drinkers.
Keywords: Bordeaux; Burgundy; France; Vine/grape vine; consumer; statistics; weather; wine
Document Type: Research Article
Affiliations: 1: Department of Biometry, Yale University, New Haven, CT, 06511, USA 2: Certified Specialist of Wine (CSW), San Anselmo, CA, 94960, USA
Publication date: 01 December 2013
- Editorial Board
- Information for Authors
- Subscribe to this Title
- Ingenta Connect is not responsible for the content or availability of external websites
- Access Key
- Free content
- Partial Free content
- New content
- Open access content
- Partial Open access content
- Subscribed content
- Partial Subscribed content
- Free trial content