Skip to main content
padlock icon - secure page this page is secure

Ecologically conscious behaviour of urban Chinese consumers: the implications to public policy in China

Buy Article:

$53.00 + tax (Refund Policy)

The huge population of China, together with its rapid economic growth, has created problems of exhaustion of resources and environmental pollution, which not only harm the Chinese but the rest of the world as well. Studying the underlying forces of environment-related behaviours at all levels in China is very important. An awareness of resource conservation and environmental protection has gradually emerged in China. Nevertheless, consumers’ poor environmental consciousness is a major obstacle for China to build an environmentally-friendly society. Consolidating the experience of research in developed countries, a survey of 1392 Chinese consumers was conducted to explore the determinants of ecologically conscious behaviour (ECB) through an extended knowledge-attitude-practice (KAP) model. Results of the analyses showed that some socio-psychological factors have impacts on consumers’ ECB. Specifically, affection for resource conservation and environmental protection (eco-affection) and social responsibility consciousness have direct effects; eco-awareness has indirect effects; and eco-knowledge and materialistic values on consumption have both direct and indirect effects on consumers’ ECB. These findings provide important public policy implications for government and NGOs to guide consumers to engage in ECB.
No Reference information available - sign in for access.
No Citation information available - sign in for access.
No Supplementary Data.
No Article Media
No Metrics

Keywords: KAP model; ecologically conscious behaviour; public policy; urban Chinese

Document Type: Research Article

Affiliations: 1: Business Administration College, Zhejiang University of Finance & Economics, Hangzhou, China 2: Department of System Engineering & Engineering Management, City University of Hong Kong, Hong Kong, China 3: Department of Management & Marketing, The Hong Kong Polytechnic University, Hung Hum Kowloon, Hong Kong, China

Publication date: September 1, 2013

More about this publication?
  • Access Key
  • Free content
  • Partial Free content
  • New content
  • Open access content
  • Partial Open access content
  • Subscribed content
  • Partial Subscribed content
  • Free trial content
Cookie Policy
Cookie Policy
Ingenta Connect website makes use of cookies so as to keep track of data that you have filled in. I am Happy with this Find out more