In recent years, three notable trends have emerged in the gender and development landscape: the increasing use of sport as a tool to achieve gender and development objectives (SGD); the expanding involvement of transnational corporations (TNCs) in creating, funding and implementing
development programs; and the ‘girling’ of development. The last trend has largely been facilitated by the proliferation of the global ‘Girl Effect’ campaign, or ‘the unique potential of 600 million adolescent girls to end poverty for themselves and the world’
(Girl Effect 2011). This article reports on findings from a global ethnography – involving semi-structured interviews, participant observation and document analysis – that considered how sport-oriented Girl Effect interventions impact the lives of girls they target. Using a Girl
Effect-focused partnership among a TNC (based in Western Europe), an international nongovernmental organization (NGO) (based in Western Europe) and a Southern NGO (based in Uganda) as a case study, this article examines how SGD programs for Ugandan girls encourage them to become ‘entrepreneurs
of themselves’ (Rose 1999) equipped to survive in the current global neoliberal climate using social entrepreneurial tactics such as training to be martial arts instructors combined with activities such as cultivating nuts. Results show how Girl Effect-oriented SGD programs that focus
on social entrepreneurship tend to overlook the broader structural inequalities and gender relations that marginalize girls in the first place. I conclude by suggesting that future studies must further explore the socio-economic, cultural and political implications and consequences that social
entrepreneurship and ‘economic forms’ of SGD interventions hold for girls.
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