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Which Design Components of Nutrition Infographics Make Them Memorable and Compelling?

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Objectives: Which design features of nutrition infographics make them memorable and compelling? Methods: First, we conducted 3 focus groups with a total of 28 participants to understand preferred infographic characteristics of adults who were mostly in their early 20s. Second, using between subject design, a slide show of single-image infographics was displayed to an independent sample of college students and young career university employees (N = 50). We assigned participants randomly to either active or passive processing conditions. We conducted correlation and regression analyses to examine differences in recall and intention by infographic characteristics and processing conditions. Results: Regardless of whether a person was actively or passively viewing the infographics, the most robust predictor of recall was an action-oriented title (p = .003). Surprisingly, infographics in color (vs black-and-white), humorous, or simply worded were no more memorable or effective than if they simply had actionable titles. Conclusions: Action-oriented titles make infographics memorable and compelling. Regardless of how involved a person is in processing an infographic, cartoon, or illustration, time spent on perfecting an action-oriented title will be time better spent than on making the infographic colorful, humorous, or detailed. Whereas content and detail of the infographic are important, effectiveness might be improved by the command given in its title or subtitle.
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Keywords: BEHAVIORAL INTENTIONS; CARTOONS; DESIGN ELEMENTS; HEALTH COMMUNICATION; ILLUSTRATIONS; INFOGRAPHIC; RECALL

Document Type: Research Article

Affiliations: 1: Professor, Charles H. Dyson School of Applied Economics and Management, Cornell University, Ithaca, NY;, Email: [email protected] 2: Postdoctoral Fellow, NYU School of Medicine, New York, NY

Publication date: November 1, 2016

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  • The American Journal of Health Behavior seeks to improve the quality of life through multidisciplinary health efforts in fostering a better understanding of the multidimensional nature of both individuals and social systems as they relate to health behaviors.

    The Journal aims to provide a comprehensive understanding of the impact of personal attributes, personality characteristics, behavior patterns, social structure, and processes on health maintenance, health restoration, and health improvement; to disseminate knowledge of holistic, multidisciplinary approaches to designing and implementing effective health programs; and to showcase health behavior analysis skills that have been proven to affect health improvement and recovery.

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