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Activating Lay Health Influencers to Promote Tobacco Cessation

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Objective: To evaluate the effect of tobacco cessation brief-intervention (BI) training for lay "health influencers," on knowledge, self-efficacy and the proportion of participants reporting BI delivery post-training. Methods: Randomized, community-based study comparing In-person or Web-based training, with mailed materials. Results: In-person and Web-training groups had significant post-training cessation knowledge and self-efficacy gains. All groups increased the proportion of individuals reporting BIs at follow-up, with no significant between-group differences. Irrespective of participants' prior intervention experience, 80%-86% reported BIs within the past 90 days; 71%-79% reported >1 in the past 30. Conclusions: Web and In-person training significantly increase health influencer cessation knowledge and self-efficacy. With minimal prompting and materials, even persons without BI experience can be activated to encourage tobacco cessation.


Document Type: Research Article

Affiliations: 1: University of Arizona Department of Family and Community Medicine, Tucson, AZ, USA., Email: [email protected] 2: University of Arizona Health Sciences Center, Tucson, AZ, USA 3: University of Arizona Department of Anthropology, Tucson, AZ, USA 4: University of Arizona Department of Family and Community Medicine, Tucson, AZ, USA 5: Division of Epidemiology and Community Health, University of Minnesota, Minneapolis, MN, USA

Publication date: May 1, 2014

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  • The American Journal of Health Behavior seeks to improve the quality of life through multidisciplinary health efforts in fostering a better understanding of the multidimensional nature of both individuals and social systems as they relate to health behaviors.

    The Journal aims to provide a comprehensive understanding of the impact of personal attributes, personality characteristics, behavior patterns, social structure, and processes on health maintenance, health restoration, and health improvement; to disseminate knowledge of holistic, multidisciplinary approaches to designing and implementing effective health programs; and to showcase health behavior analysis skills that have been proven to affect health improvement and recovery.

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