Drink Specials and the Intoxication Levels of Patrons Exiting College Bars
Methods : In a campus community, data were collected from exiting patrons (N=291) via sidewalk interviews and breath tests on 6 nights of 2 consecutive semesters.
Results : A multivariate model revealed that taking advantage of a drink special was associated with a fourfold increase in risk of achieving a BAC > 80 mg/dl.
Conclusions : These findings are the first to document that the drink discounting practices of college bars can be linked to higher intoxication levels among exiting patrons.
Document Type: Research Article
Affiliations: 1 Associate Professor, Department of Health Education and Behavior, University of Florida, Gainesville, FL.
Publication date: 01 July 2008
The American Journal of Health Behavior seeks to improve the quality of life through multidisciplinary health efforts in fostering a better understanding of the multidimensional nature of both individuals and social systems as they relate to health behaviors.
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