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Drink Specials and the Intoxication Levels of Patrons Exiting College Bars

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Objectives : To determine whether drink specials independently increase patrons' risk of achieving a high level of intoxication upon exiting drinking establishments.

Methods : In a campus community, data were collected from exiting patrons (N=291) via sidewalk interviews and breath tests on 6 nights of 2 consecutive semesters.

Results : A multivariate model revealed that taking advantage of a drink special was associated with a fourfold increase in risk of achieving a BAC > 80 mg/dl.

Conclusions : These findings are the first to document that the drink discounting practices of college bars can be linked to higher intoxication levels among exiting patrons.
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Keywords: BAC; college student alcohol use; drink special; drinking establishments

Document Type: Research Article

Affiliations: 1 Associate Professor, Department of Health Education and Behavior, University of Florida, Gainesville, FL.

Publication date: 01 July 2008

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  • The American Journal of Health Behavior seeks to improve the quality of life through multidisciplinary health efforts in fostering a better understanding of the multidimensional nature of both individuals and social systems as they relate to health behaviors.

    The Journal aims to provide a comprehensive understanding of the impact of personal attributes, personality characteristics, behavior patterns, social structure, and processes on health maintenance, health restoration, and health improvement; to disseminate knowledge of holistic, multidisciplinary approaches to designing and implementing effective health programs; and to showcase health behavior analysis skills that have been proven to affect health improvement and recovery.

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