@article {Gust:2005:1087-3244:81,
title = "Immunization Attitudes and Beliefs Among Parents: Beyond a Dichotomous Perspective",
journal = "American Journal of Health Behavior",
parent_itemid = "infobike://png/ajhb",
publishercode ="png",
year = "2005",
volume = "29",
number = "1",
publication date ="2005-01-01T00:00:00",
pages = "81-92",
itemtype = "ARTICLE",
issn = "1087-3244",
eissn = "1945-7359",
url = "https://www.ingentaconnect.com/content/png/ajhb/2005/00000029/00000001/art00007",
doi = "doi:10.5993/AJHB.29.1.7",
keyword = "audience segmentation, childhood immunizations, parents, attitudes and beliefs",
author = "Gust, Deborah and Brown, Cedric and Sheedy, Kristine and Hibbs, Beth and Weaver, Donna and Nowak, Glen",
abstract = "
Objective: To better understand differences among parents in their attitudes, beliefs, and behaviors regarding childhood immunizations and health-related issues. Methods: Forty-four survey variables assessing attitudes and beliefs about immunizations and health were analyzed.
The K-means clusters technique was used to identify homogeneous groups of parents based upon their responses to the questions. Results: Five clusters were identified: Immunization Advocates (33.0%), Go Along to Get Alongs (26.4%), Health Advocates (24.8%), Fencesitters (13.2%), and
Worrieds (2.6%). Conclusions: Although only a small percentage of parents are seriously concerned, other parents who are generally supportive of immunizations for their child are also affected by immunization safety issues.",
}