The Communicative Arena
In this chapter we will elaborate on what we mean by the concept of ‘communicative arena.’ We argue that the communicative arena is a necessary prerequisite for circulation economics to function in practice. By establishing integrated networks of communicative arenas, it is possible to coordinate interests for the various actors in the economic sector, while at the same time taking into consideration values linked to ecology (nature) and society (culture). The communicative arena must be established in such a manner that it contributes to the initiation of optimum solutions unifying the objectives of all the stakeholders in relation to economy, nature, and culture.
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Keywords: The Communicative Arena
Document Type: Research Article
Publication date: January 1, 2007