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Business within Limits
The book explores the Deep Ecology perspective and Buddhist Economics for transforming business toward a more ecological and human form. It argues that ecology and ethics provide limits for business within which business is legitimate and productive. By transgressing ecological and ethical limits business activities become destructive and self-defeating. Today's business model is based on and cultivates narrow self-centeredness. Both Deep Ecology and Buddhist Economics point out that emphasizing individuality and promoting the greatest fulfillment of the desires of the individual conjointly lead to destruction. Happiness is linked to wholeness, not to personal wealth. We need to find new ways of doing business, ways that respect the ecological and ethical limits of business activities. Acting within limits provides the hope and promise of contributing to the preservation and enrichment of the world.

Publisher: Peter Lang Publishing Group in association with GSE Research

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Free Content Preliminary Material
pp. i-xii(12)

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Shallow Success and Deep Failure
pp. 3-24(22)
Authors: Ims, Knut Johannessen; Zsolnai, Laszlo

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Tackling Greed and Achieving Sustainable Development
pp. 25-54(30)
Author: Welford, Richard

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Economics and Culture
pp. 57-82(26)
Authors: Ingebrigtsen, Stig; Jakobsen, Ove

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Business Ethics and the Death of ‘Homo Oeconomicus’
pp. 83-102(20)
Author: Gowdy, John

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Reducing Society's Metabolism
pp. 103-148(46)
Author: Daniels, Peter

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Finance as if Nature Mattered
pp. 149-166(18)
Authors: Hofstra, Nel; Soppe, Aloy

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Respecting the Commons
pp. 167-192(26)
Author: Boda, Zsolt

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The Relational Firm: A Buddhist and Feminist Analysis
pp. 195-218(24)
Author: Nelson, Julie

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‘Take it Personally’
pp. 219-268(50)
Author: Ims, Knut Johannessen

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Toward an Ecology of Spirit1
pp. 269-296(28)
Author: Bell, Michael

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Ethical Business
pp. 297-306(10)
Author: Zsolnai, Laszlo

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Free Content Supplementary Material
pp. 307-328(22)

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