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Marketing rural products in India

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Small-scale rural producers in India are often limited by the markets within their reach. In the past they have been unable to sell directly to urban consumers, and instead their products have been bought up by middlemen. This article describes the ‘Gram Shree’ or ‘wealth of villages’ exhibitions which have provided an urban marketplace for rural artisans to sell their products, at the same time as receiving practical advice on marketing from experts. The organizers of the exhibition, the Council for the Advancement of People's Action and Rural Technology (CAPART), have also helped producers to negotiate contracts with large customers directly without going through wholesalers.
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Document Type: Research Article

Publication date: December 15, 2005

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