Skip to main content
padlock icon - secure page this page is secure

Marketing rural products in India

Buy Chapter:

$22.00 + tax (Refund Policy)

Small-scale rural producers in India are often limited by the markets within their reach. In the past they have been unable to sell directly to urban consumers, and instead their products have been bought up by middlemen. This article describes the ‘Gram Shree’ or ‘wealth of villages’ exhibitions which have provided an urban marketplace for rural artisans to sell their products, at the same time as receiving practical advice on marketing from experts. The organizers of the exhibition, the Council for the Advancement of People's Action and Rural Technology (CAPART), have also helped producers to negotiate contracts with large customers directly without going through wholesalers.
No Reference information available - sign in for access.
No Citation information available - sign in for access.
No Supplementary Data.
No Article Media
No Metrics

Document Type: Research Article

Publication date: December 15, 2005

More about this publication?
  • Access Key
  • Free content
  • Partial Free content
  • New content
  • Open access content
  • Partial Open access content
  • Subscribed content
  • Partial Subscribed content
  • Free trial content
Cookie Policy
Cookie Policy
Ingenta Connect website makes use of cookies so as to keep track of data that you have filled in. I am Happy with this Find out more