Skip to main content
padlock icon - secure page this page is secure

Open Access Active Consumership as a Driver towards Sustainability?

Download Article:
 Download
(PDF 314.5 kb)
 
Recently, more and more providers of goods and services have actively involved consumers and users in processes of value creation and innovation. Bottom-up processes of collaborative production of consumer communities have gained public attention. In sustainability research, these phenomena are considered as promising for fostering sustainability in consumption. Active consumer ship, in this sense, may well encourage people to be more creative in finding sustainable solutions for satisfying needs and – even more importantly – help them be more open in embracing the opportunities these solutions can offer. Discussing different kinds of active consumership, the author identifies three new roles for consumers: prosuming, co-innovation and social innovation. She explores their relevance for fostering sustain ability in consumption by means of examples. For instance, prosuming might increase sustainability in consumption if different kinds of motivations are taken into account; co-innovation very often relies on lead users who may help to increase sustainability if they themselves show characteristics of opinion leaders.

8 References.

No Supplementary Data.
No Article Media
No Metrics

Keywords: ACTIVE CONSUMERSHIP; DIFFUSION; LEAD USER; OPEN INNOVATION; PROSUMER; SUSTAINABILITY IN CONSUMPTION

Document Type: Research Article

Publication date: 01 July 2014

More about this publication?
  • GAIA is a peer-reviewed inter- and transdisciplinary journal for scientists and other interested parties concerned with the causes and analyses of environmental and sustainability problems and their solutions.

    Environmental problems cannot be solved by one academic discipline. The complex natures of these problems require cooperation across disciplinary boundaries. Since 1991, GAIA has offered a well-balanced and practice-oriented forum for transdisciplinary research. GAIA offers first-hand information on state of the art environmental research and on current solutions to environmental problems. Well-known editors, advisors, and authors work to ensure the high quality of the contributions found in GAIA and a unique transdisciplinary dialogue – in a comprehensible style.

    GAIA is an ISI-journal, listed in the Science Citation Index Expanded, Social Science Citation Index and in Current Contents/Social and Behavioral Sciences.

    All contributions undergo a double-blind peer review.

  • Editorial Board
  • Information for Authors
  • Subscribe to this Title
  • Ingenta Connect is not responsible for the content or availability of external websites
  • Access Key
  • Free content
  • Partial Free content
  • New content
  • Open access content
  • Partial Open access content
  • Subscribed content
  • Partial Subscribed content
  • Free trial content
Cookie Policy
X
Cookie Policy
Ingenta Connect website makes use of cookies so as to keep track of data that you have filled in. I am Happy with this Find out more