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Being Moved by Moving Images

The Influence of Filmmaking on Sustainable Consumption Patterns

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How can we stimulate sustainable consumption in education? The presented study examined whether making a topical short film about sustainable consumption subsequently influenced personal behavior. A field experiment was conducted at three types of educational institutions in Germany (university, secondary school, vocational school). The study used three content formats – Knowledge, Do-yourself, Commitment – and tested two measures for reported sustainable consumption behavior – (personal) preferences and (public) involvement. The results showed a general effect of filmmaking on involvement (political commitment). The Do-yourself content format, in which participants' own consumption patterns were documented, influenced both types of behavior. No behavioral differences were found between educational institutions. The discussion underlines the structural role of institutions such as schools, which mediate between the private and public spheres.
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Keywords: CONTENT FORMATS; EDUCATION FOR SUSTAINABLE DEVELOPMENT; EDUCATIONAL INSTITUTIONS; FIELD EXPERIMENT; FILMMAKING; SUSTAINABLE CONSUMPTION

Document Type: Research Article

Publication date: 01 October 2013

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  • GAIA is a peer-reviewed inter- and transdisciplinary journal for scientists and other interested parties concerned with the causes and analyses of environmental and sustainability problems and their solutions.

    Environmental problems cannot be solved by one academic discipline. The complex natures of these problems require cooperation across disciplinary boundaries. Since 1991, GAIA has offered a well-balanced and practice-oriented forum for transdisciplinary research. GAIA offers first-hand information on state of the art environmental research and on current solutions to environmental problems. Well-known editors, advisors, and authors work to ensure the high quality of the contributions found in GAIA and a unique transdisciplinary dialogue – in a comprehensible style.

    GAIA is an ISI-journal, listed in the Science Citation Index Expanded, Social Science Citation Index and in Current Contents/Social and Behavioral Sciences.

    All contributions undergo a double-blind peer review.

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