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Going Big with Big Matters. The Key Points Approach to Sustainable Consumption

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Sustainable consumption becomes increasingly important for solving sustainability problems: it can empower people to a conscious lifestyle and can pave the way for a sustainability-orientated policy making. But it is not sufficient to consume ecologically friendly products while neglecting those measures with a high environmental impact. To concentrate on so-called key points could therefore be a promising strategy for sustainability communication – but it cannot replace fundamental changes in our political frameworks.
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Keywords: CONSUMER CITIZENSHIP; LOHAS; SUSTAINABILITY COMMUNICATION; SUSTAINABLE CONSUMPTION

Document Type: Research Article

Publication date: 01 December 2011

More about this publication?
  • GAIA is a peer-reviewed inter- and transdisciplinary journal for scientists and other interested parties concerned with the causes and analyses of environmental and sustainability problems and their solutions.

    Environmental problems cannot be solved by one academic discipline. The complex natures of these problems require cooperation across disciplinary boundaries. Since 1991, GAIA has offered a well-balanced and practice-oriented forum for transdisciplinary research. GAIA offers first-hand information on state of the art environmental research and on current solutions to environmental problems. Well-known editors, advisors, and authors work to ensure the high quality of the contributions found in GAIA and a unique transdisciplinary dialogue – in a comprehensible style.

    GAIA is an ISI-journal, listed in the Science Citation Index Expanded, Social Science Citation Index and in Current Contents/Social and Behavioral Sciences.

    All contributions undergo a double-blind peer review.

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