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Publisher: Emerald Group Publishing Limited

Volume 9, Number 4, 2015

A classificatory scheme for antecedents of the sources of “online brand equity”
pp. 262-298(37)
Authors: Rana, Arunima; Bhat, Anil; Rani, Leela

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Consumers’ attitude towards social media advertising and their behavioural response
pp. 299-312(14)
Authors: Boateng, Henry; Okoe, Abednego Feehi

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Customer participation in online co-creation experience: the role of e-service quality
pp. 313-336(24)
Authors: Elsharnouby, Tamer H.; Mahrous, Abeer A.

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Exploring the Facebook Like: a product and service perspective
pp. 337-354(18)
Authors: Pelletier, Mark J.; Horky, Alisha Blakeney

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