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Publisher: Emerald Group Publishing Limited

Volume 8, Number 3, 2014

Consumer behavior in the online context
pp. 169-202(34)
Authors: Cummins, Shannon; Peltier, James W.; Schibrowsky, John A.; Nill, Alexander

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Consumer ‐ brand engagement on Facebook: liking and commenting behaviors
pp. 203-223(21)
Authors: Kabadayi, Sertan; Price, Katherine

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Consumer responses toward online review manipulation
pp. 224-244(21)
Authors: Ma, Yoon Jin; Lee, Hyun-Hwa

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Advertising in online social networks: the role of perceived enjoyment and social influence
pp. 245-263(19)
Authors: Soares, Ana Maria; Pinho, José Carlos

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