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Publisher: Emerald Group Publishing Limited

Volume 7, Number 4, 2013

Extraversion as a stimulus for user-generated content
pp. 242-256(15)
Authors: Pagani, Margherita; Goldsmith, Ronald E.; Hofacker, Charles F.

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Methods of variable pre-selection for net score modeling
pp. 257-268(12)
Authors: Michel, René; Schnakenburg, Igor; Martens, Tobias von

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A mixed-method approach to examining brand-consumer interactions driven by social media
pp. 295-311(17)
Authors: Rohm, Andrew; Kaltcheva, Velitchka D.; Milne, George R.

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