ISSN 2040-7122 (Print)
Publisher: Emerald Group Publishing Limited
Targeted marketing and African American millennial consumers
Meyers, Yuvay Jeanine; Morgan, Allison Janeice
Effective advertising appeals for websites of small boutique hotels
Lwin, Michael; Phau, Ian
Effects of reputation and website quality on online consumers' emotion, perceived risk and purchase intention: Based on the stimulus-organism-response model
Kim, Jiyoung; Lennon, Sharron J.
Understanding the effectiveness of word-of-mouth: an elasticity perspective
Chen, Yimiao; Liu, Fangyi; Fang, Cheng-Hsi; Lin, Tom M.Y.