Skip to main content
padlock icon - secure page this page is secure

Publisher: Emerald Group Publishing Limited

Volume 7, Number 1, 2013

Targeted marketing and African American millennial consumers
pp. 6-17(12)
Authors: Meyers, Yuvay Jeanine; Morgan, Allison Janeice

Favourites:
ADD

Effective advertising appeals for websites of small boutique hotels
pp. 18-32(15)
Authors: Lwin, Michael; Phau, Ian

Favourites:
ADD

Understanding the effectiveness of word-of-mouth: an elasticity perspective
pp. 57-77(21)
Authors: Chen, Yimiao; Liu, Fangyi; Fang, Cheng-Hsi; Lin, Tom M.Y.

Favourites:
ADD

  • Access Key
  • Free content
  • Partial Free content
  • New content
  • Open access content
  • Partial Open access content
  • Subscribed content
  • Partial Subscribed content
  • Free trial content
Cookie Policy
X
Cookie Policy
Ingenta Connect website makes use of cookies so as to keep track of data that you have filled in. I am Happy with this Find out more