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Home / Journal of Research in Interactive Marketing, Volume 6, Number 3

Publisher: Emerald Group Publishing Limited

Volume 6, Number 3, 2012

Facebook versus television: advertising value perceptions among females
pp. 164-179(16)
Authors: Logan, Kelty; Bright, Laura F.; Gangadharbatla, Harsha

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Consumer adoption of online collaborative customer co-design
pp. 180-197(18)
Authors: Son, Jihyeong; Sadachar, Amrut; Manchiraju, Srikant; Fiore, Ann Marie; Niehm, Linda S.

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Location-based mobile advertisements and gender targeting
pp. 198-214(17)
Authors: Banerjee, Syagnik (Sy); Dholakia, Ruby Roy

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Who are the users of mobile coupons? A profile of US consumers
pp. 215-232(18)
Authors: Im, Hyunjoo; Ha, Young

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