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Home / Journal of Research in Interactive Marketing, Volume 5, Number 4

Publisher: Emerald Group Publishing Limited

Volume 5, Number 4, 2011

A services perspective for text message coupon customization
pp. 244-257(14)
Authors: Bacile, Todd J.; Goldsmith, Ronald E.

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Measuring intangible effects of m-coupon campaigns on non-redeemers
pp. 258-275(18)
Authors: Banerjee, Syagnik; Poddar, Amit; Yancey, Scott; McDowell, Danielle

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Virtual agents in e-commerce: representational characteristics for seniors
pp. 276-297(22)
Authors: Chattaraman, Veena; Kwon, Wi-Suk; Gilbert, Juan E.; Shim, Soo In

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Consumer profiles in reality vs fantasy-based virtual worlds: implications for brand entry
pp. 298-312(15)
Author: Melancon, Joanna Phillips

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