Journal of Research in Interactive Marketing

The perceptual fluency effect on pleasurable online shopping experience
pp. 280-295(16)
Authors: Im, Hyunjoo; Lennon, Sharron J.; Stoel, Leslie

The relationship between mediated power asymmetry, relational risk perception, and governance mechanism in new product development relationships
pp. 296-315(20)
Authors: Teimoury, Ebrahim; Fesharaki, Mehdi; Bazyar, Afshar

Outsourcing: is the social exchange theory still relevant in developing countries?
pp. 316-345(30)
Authors: Lee, Jason Wai Chow; Mohamad, Osman; Ramayah, T.

Internet vs mobile services: comparisons of gender and ethnicity
pp. 346-375(30)
Authors: Lee, Hyun-Hwa; Lee, Seung-Eun

The quality of word-of-mouth in the online shopping mall
pp. 376-390(15)
Authors: Kim, HyeKyoung; Song, Jihoon