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Publisher: Emerald Group Publishing Limited

Volume 4, Number 3, 2010

Online advertising effectiveness: a cross-cultural comparison
pp. 176-196(21)
Authors: Brettel, Malte; Spilker-Attig, Andrea

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E-formity: consumer conformity behaviour in virtual communities
pp. 197-213(17)
Authors: Park, JungKun; Feinberg, Richard

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Sources of brand equity for online companies
pp. 214-240(27)
Authors: Rios, Rosa E.; Riquelme, Hernan E.

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Effects of personal nostalgic response intensity on cognitions, attitudes, and intentions
pp. 241-256(16)
Authors: Marchegiani, Christopher; Phau, Ian

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