Skip to main content
Home / Direct Marketing: An International Journal, Volume 2, Number 4

Publisher: Emerald Group Publishing Limited

Volume 2, Number 4, 2008

Direct marketing and relationships: An opinion piece
pp. 192-198(7)
Author: Harridge-March, Sally

Favourites:
ADD

Online communities serving the consumer/producer: observations from the study of a fantasy world
pp. 199-220(22)
Authors: Boulaire, Christele; Graf, Raoul; Guelmami, Raja

Favourites:
ADD

Mapping the profiles of franchisees: Getting to know the black sheep, rough diamonds, whingers and best buddies
pp. 221-238(18)
Authors: Huang, Yu-an; Phau, Ian

Favourites:
ADD

Principles for successful aCRM in organizations
pp. 239-247(9)
Authors: Ranjan, Jayanthi; Bhatnagar, Vishal

Favourites:
ADD

Share Content

  • Access Key
  • Free content
  • Partial Free content
  • New content
  • Open access content
  • Partial Open access content
  • Subscribed content
  • Partial Subscribed content
  • Free trial content