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The British Life and Internet Project: inaugural survey findings

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The British Life and Internet Project was launched in 2002 to explore the way people use the Internet in Britain. It will survey people online throughout each year on a range of topics linked to the use of the Internet. In the first survey that was conducted, just before Christmas 2002, respondents were asked a series of questions about their history of involvement with the Internet and the nature of their online behaviour. The findings indicated that online technology was used overwhelmingly for sending and receiving e-mails and for obtaining news and information linked to work and hobbies. Such is the demand of the Internet on the time of users that many acknowledged reducing the amount of time they spend on other activities, such as watching television, reading newspapers, and even going out to do the shopping. The Internet is, for most of its users, an important interpersonal communications medium, used to stay in touch and gossip with family and friends.
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Keywords: Consumer behaviour; Internet; Interpersonal communications; United Kingdom

Document Type: Research Article

Publication date: October 1, 2003

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