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Using RFID guiding systems to enhance user experience

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Purpose ‐ The purpose of this article is to present a guiding system with enhanced functionality based upon radio frequency identification (RFID) technology to promote a user friendly experience. Design/methodology/approach ‐ Based on a user survey, the paper provides a guiding system using RFID with blog platform for further interaction. An example of this technology was built into a gallery at a college in Taiwan. Findings ‐ This guiding system is defined as pull type because users actively pull the relevant information using RFID readers. With such functionalities, users have the opportunity to acquire information, using a mobile device, about a specific object in a context-aware manner. In addition, users can share ideas and comments related to the object on blogs with others who had visited or will visit the object or site. The user survey results showed that visitors seldom met the artists at an exhibition of their works, but desired to discuss and shares comments with them and other visitors. The proposed system addressees this need with a blog, and the user satisfaction survey confirmed that the proposed system met the requirements. Originality/value ‐ The paper provides a guiding system to enhancing user experience by RFID and blog. The system also builds a channel between the creators of the artworks and others.
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Keywords: Communication technologies; Customer satisfaction; Portable digital assistants; Radiofrequencies; Social interaction; Taiwan

Document Type: Research Article

Publication date: April 10, 2009

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