Skip to main content
padlock icon - secure page this page is secure

Case study: how a Weyerhaeuser unit executed a winning strategy using Desert Storm's fast-cycle, strategic action approach

Buy Article:

$41.32 + tax (Refund Policy)

This case of a Weyerhaeuser business unit's use of the military's methodologies provides an example for businesses that are faced with a daunting challenge to develop and execute strategies in a complex, rapidly changing business environment, when timely implementation is an important key to success. The goal of the industrial segment of Weyerhaeuser Building Materials (WBM) division was to accelerate innovation and growth in a stagnant market after two previous, unsuccessful attempts. The complexity of the task was large: 70 geographically dispersed locations and decision makers, new matrix organization, and a multi-market environment in 12 regions. The industrial segment of WBM developed a revenue-growth initiative and accelerated its execution by applying the fast-cycle methodology of Desert Storm strategists in the 1991 military air campaign. The new strategy completely repositioned the business.
No Reference information available - sign in for access.
No Citation information available - sign in for access.
No Supplementary Data.
No Article Media
No Metrics

Keywords: Business Environment; Competitive Strategy; Military Actions

Document Type: Research Article

Publication date: August 1, 2004

More about this publication?
  • Access Key
  • Free content
  • Partial Free content
  • New content
  • Open access content
  • Partial Open access content
  • Subscribed content
  • Partial Subscribed content
  • Free trial content
Cookie Policy
Cookie Policy
Ingenta Connect website makes use of cookies so as to keep track of data that you have filled in. I am Happy with this Find out more