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Measuring the success of an online community

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This article presents a new way of thinking about assessing the value of online communities. The author examines both the different kinds of communities and the specific ways in which these communities might be evaluated. Three concepts are important to measuring the value of these communities: the incremental value a community generates, how to determine community membership, and the importance of converting visiting members to using members.

Keywords: Customers; Employees; Job satisfaction; Return on investment

Document Type: Research Article

Publication date: 01 April 2000

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