Measuring the success of an online community
This article presents a new way of thinking about assessing the value of online communities. The author examines both the different kinds of communities and the specific ways in which these communities might be evaluated. Three concepts are important to measuring the value of these
communities: the incremental value a community generates, how to determine community membership, and the importance of converting visiting members to using members.
Keywords: Customers; Employees; Job satisfaction; Return on investment
Document Type: Research Article
Publication date: 01 April 2000
- Previously published as The Antidote
- Access Key
- Free content
- Partial Free content
- New content
- Open access content
- Partial Open access content
- Subscribed content
- Partial Subscribed content
- Free trial content