Competing on the Internet? Think of judo

Believes judo strategy is a `useful mindset' for any company, and quotes a number who have used this strategy over the years - including Toyota and Nissan, when they wanted to break into the US car market in the 1970s - plus Sega v Nintendo in the hand-held video games market. Reckons principles of judo can be used in business to aid speed and agility to turn bigger opponents. Flags up, in a highlighted box, four traps into which judo strategists can fall and these are explained in full. Concludes, in the end, opponents must be tipped off balance - even ants can topple much bigger opponents by `having a go'.