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Home / Qualitative Market Research: An International Journal, Volume 17, Number 2

Publisher: Emerald Group Publishing Limited

Volume 17, Number 2, 2014

Brand-building and the elements of success: discoveries using historical analyses
pp. 92-111(20)
Author: Miller, Dale

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Interpretative narrative process research approach to corporate renaming
pp. 112-127(16)
Author: Juntunen, Mari

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Brand meaning gaps and dynamics: theory, research, and practice
pp. 128-150(23)
Authors: Wilson, Elizabeth Jane; Bengtsson, Anders; Curran, Catharine

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Contextualising brand consumption experiences: a multi-modal enabling technique
pp. 151-167(17)
Authors: Bulmer, Sandy; Buchanan-Oliver, Margo

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