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Publisher: Emerald Group Publishing Limited

Volume 17, Number 2, 2014

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Brand meaning gaps and dynamics: theory, research, and practice
pp. 128-150(23)
Authors: Wilson, Elizabeth Jane; Bengtsson, Anders; Curran, Catharine

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Contextualising brand consumption experiences: a multi-modal enabling technique
pp. 151-167(17)
Authors: Bulmer, Sandy; Buchanan-Oliver, Margo

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