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Publisher: Emerald Group Publishing Limited

Volume 16, Number 4, 2013

Why people use social media: a uses and gratifications approach
pp. 362-369(8)
Authors: Whiting, Anita; Williams, David

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Are the non-governmental organizations' web sites effective?
pp. 370-392(23)
Authors: Díaz, Estrella; Blázquez, Juan José; Molina, Arturo; Martín-Consuegra, David

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Towards the conceptualisation of the antecedents of extreme negative affect towards luxury brands
pp. 393-405(13)
Authors: Bryson, Douglas; Atwal, Glyn; Hultén, Peter

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Internationalisation strategy of iconic Malaysian high fashion brands
pp. 406-420(15)
Authors: Loo, Benaliza Kuang-Ying; Hackley, Chris

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Advertising to Chinese youth: a study of public service ads in Hong Kong
pp. 421-435(15)
Authors: Chan, Kara; Chang, Hao-Chieh

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Trust formation at the growth stage of a business-to-business relationship: A qualitative investigation
pp. 436-451(16)
Authors: Dowell, David; Heffernan, Troy; Morrison, Mark

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