Qualitative Market Research: An International Journal

Competing while shopping: How women shoppers create experiential value through the process of competing, co-opeting, and cooperating at a bridal gown sale
pp. 253-275(23)
Authors: Nichols, Bridget Satinover; Flint, Daniel J.

Queering beauty: fatshionistas in the fatosphere
pp. 276-295(20)
Authors: Gurrieri, Lauren; Cherrier, Hélène

Female students' drinking seen through collages and diaries
pp. 296-314(19)
Authors: Siemieniako, Dariusz; Kubacki, Krzysztof

Generation Y females online: insights from brand narratives
pp. 315-335(21)
Authors: Ruane, Lorna; Wallace, Elaine

Women's magazines as facilitators of Christmas rituals
pp. 336-354(19)
Authors: Freeman, Lynne; Bell, Susan