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Publisher: Emerald Group Publishing Limited

Volume 15, Number 3, 2012

A mixed-methods approach for designing market-driven packaging
pp. 268-289(22)
Authors: Metcalf, Lynn; Hess, Jeffrey S.; Danes, Jeffrey E.; Singh, Jay

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Satisfaction/dissatisfaction and choice tactic refinement for potatoes
pp. 309-327(19)
Authors: MacPherson, Mark; Dukeshire, Steven; Wang-Pruski, Gefu; Varma, Vivek

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