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Publisher: Emerald Group Publishing Limited

Volume 15, Number 1, 2012

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Why we ignore social networking advertising
pp. 19-32(14)
Authors: Hadija, Zeljka; Barnes, Susan B.; Hair, Neil

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Evaluating responses to celebrity endorsements using projective techniques
pp. 57-69(13)
Authors: Tantiseneepong, Nisachon; Gorton, Matthew; White, John

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Using qualitative methodologies to understand behaviour change
pp. 70-86(17)
Authors: Logie-MacIver, Liz; Piacentini, Maria; Eadie, Douglas

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What went wrong? Franchisors and franchisees disclose the causes of conflict in franchising
pp. 87-103(17)
Authors: Frazer, Lorelle; Weaven, Scott; Giddings, Jeff; Grace, Debra

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