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Publisher: Emerald Group Publishing Limited

Volume 14, Number 4, 2011

How young, technical consumers assess online WOM credibility
pp. 330-359(30)
Authors: O'Reilly, Kelley; Marx, Sherry

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Cultural analysis of dieting consumers' construction of bodies and identities
pp. 360-373(14)
Author: Leipämaa-Leskinen, Hanna

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Service marketing control as practice: a case study
pp. 374-390(17)
Author: Skålén, Per

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Trust in supply chains, meanings, determinants and demonstrations: A qualitative study in an emerging market context
pp. 391-409(19)
Authors: Skandrani, Hamida; Triki, Abdelfattah; Baratli, Boudour

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The power of qualitative research in the era of social media
pp. 430-440(11)
Authors: Branthwaite, Alan; Patterson, Simon

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