ISSN 1352-2752 (Print)
Publisher: Emerald Group Publishing Limited
Mixed methods designs in marketing research
Harrison, Robert L.; Reilly, Timothy M.
Storytelling research on international visitors: Interpreting own experiences in Tokyo
Martin, Drew; Woodside, Arch G.
Dear Mr Chocolate: Constructing a typology of contextualized chocolate consumption experiences through qualitative diary research
Zarantonello, Lia; Luomala, Harri T.
An exploration of men's brand relationships
Zayer, Linda Tuncay; Neier, Stacy
Applying the nominal group technique to specify the domain of a construct