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Publisher: Emerald Group Publishing Limited

Volume 13, Number 4, 2010

Narratives and metaphors in service development
pp. 354-371(18)
Authors: Helkkula, Anu; Pihlström, Minna

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Mining deeper meaning in consumer decision maps
pp. 372-388(17)
Authors: Mulvey, Michael S.; Kavalam, Beena E.

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Examining the use of nutrition labelling with photoelicitation
pp. 389-413(25)
Authors: Koenigstorfer, Joerg; Groeppel-Klein, Andrea

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Exploring consumers' reactions towards innovative mobile services
pp. 414-429(16)
Author: Broeckelmann, Philipp

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