Skip to main content
padlock icon - secure page this page is secure

Publisher: Emerald Group Publishing Limited

Volume 13, Number 3, 2010

Constructing identity through the consumption of counterfeit luxury goods
pp. 219-235(17)
Authors: Perez, María Eugenia; Castaño, Raquel; Quintanilla, Claudia

Favourites:
ADD
Favourites:
ADD

Networking as marketing strategy: a case study of small community businesses
pp. 253-270(18)
Authors: Miller, Nancy J.; Besser, Terry L.; Weber, Sandra Sattler

Favourites:
ADD

Identifying consumer decision-making strategies using alternative methods
pp. 271-286(16)
Authors: Zellman, Eva; Kaye-Blake, William; Abell, Walt

Favourites:
ADD

Exploring consumers' product-specific colour meanings
pp. 287-308(22)
Authors: Kauppinen-Räisänen, Hannele; Luomala, Harri T.

Favourites:
ADD

Brand image associations for large virtual groups
pp. 309-323(15)
Authors: Danes, Jeffrey E.; Hess, Jeffrey S.; Story, John W.; York, Jonathan L.

Favourites:
ADD

  • Access Key
  • Free content
  • Partial Free content
  • New content
  • Open access content
  • Partial Open access content
  • Subscribed content
  • Partial Subscribed content
  • Free trial content
Cookie Policy
X
Cookie Policy
Ingenta Connect website makes use of cookies so as to keep track of data that you have filled in. I am Happy with this Find out more