ISSN 1352-2752 (Print)
Publisher: Emerald Group Publishing Limited
Marketing: philosophy of science and "epistobabble warfare"
Qualitative analysis and the construction of causal models
Prince, Melvin; Manolis, Chris; Tratner, Susan
Decision system analysis of advertising agency decisions
Na, WoonBong; Marshall, Roger; Woodside, Arch G.
Are voters, consumers?: A qualitative exploration of the voter-consumer analogy in political marketing
Peng, Norman; Hackley, Chris
Spatial and temporal specificity and transferability: Structuration as the relationship marketing meta-theory
Nicholson, John; Lindgreen, Adam; Kitchen, Philip
An exploratory study of Canadian international new venture firms' development in overseas markets
Spence, Martine; Crick, Dave
"Emergent inquiry": A practitioner's reflections on the development of qualitative research