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Publisher: Emerald Group Publishing Limited

Volume 12, Number 1, 2009

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Blind insights: a new technique for testing a priori hypotheses with qualitative methods
pp. 15-35(21)
Authors: DeRosia, Eric D.; Christensen, Glenn L.

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Targets of commitment in service provider-consumer relationships: a prototyping study
pp. 36-48(13)
Authors: Jones, Tim D.; Taylor, Shirley F.; Bansal, Harvir S.

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Exploring the origins of enduring product involvement
pp. 49-69(21)
Authors: Bloch, Peter H.; Commuri, Suraj; Arnold, Todd J.

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Rethinking assessment of marketing research skills and knowledge: a new approach
pp. 70-82(13)
Authors: Segal, Madhav N.; Hershberger, Edmund K.; Osmonbekov, Talaibek

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