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Publisher: Emerald Group Publishing Limited

Volume 11, Number 2, 2008

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Rhetorical issues in writing interpretivist consumer research
pp. 130-146(17)
Authors: Hogg, Margaret K.; Maclaran, Pauline

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Reflections on collaboration in interpretive consumer research
pp. 147-165(19)
Author: Group, The VOICE

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Small versus big stories in framing consumption experiences
pp. 166-176(11)
Authors: Carù, Antonella; Cova, Bernard

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A semiotic analysis of nostalgia as a connection to the past
pp. 192-212(21)
Authors: Kessous, Aurélie; Roux, Elyette

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YouTube: an opportunity for consumer narrative analysis?
pp. 213-226(14)
Author: Pace, Stefano

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Introducing structuration theory in communal consumption behavior research
pp. 227-245(19)
Authors: Algesheimer, René; Gurau, Calin

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