ISSN 1352-2752 (Print)
Publisher: Emerald Group Publishing Limited
Brand, organisational identity and reputation in SMEs: an overview
Abimbola, Temi; Vallaster, Christine
The corporate brand naming process in the net economy
Kollmann, Tobias; Suckow, Christina
Communicating brand personality: are the web sites doing the talking for food SMEs?
Opoku, Robert Ankomah; Abratt, Russell; Bendixen, Mike; Pitt, Leyland
Organisational marketing in the creative industries
Powell, Shaun; Ennis, Sean
A resource-based view of the small firm: Using a qualitative approach to uncover small firm resources
Runyan, Rodney C.; Huddleston, Patricia; Swinney, Jane L.
A theory of brand-led SME new venture development
Brand, organization identity and reputation: SMEs as expressive organizations: A resources-based perspective
Abimbola, Temi; Kocak, Akin