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Publisher: Emerald Group Publishing Limited

Volume 10, Number 4, 2007

Brand, organisational identity and reputation in SMEs: an overview
pp. 341-348(8)
Authors: Abimbola, Temi; Vallaster, Christine

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The corporate brand naming process in the net economy
pp. 349-361(13)
Authors: Kollmann, Tobias; Suckow, Christina

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Communicating brand personality: are the web sites doing the talking for food SMEs?
pp. 362-374(13)
Authors: Opoku, Robert Ankomah; Abratt, Russell; Bendixen, Mike; Pitt, Leyland

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Organisational marketing in the creative industries
pp. 375-389(15)
Authors: Powell, Shaun; Ennis, Sean

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A resource-based view of the small firm: Using a qualitative approach to uncover small firm resources
pp. 390-402(13)
Authors: Runyan, Rodney C.; Huddleston, Patricia; Swinney, Jane L.

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A theory of brand-led SME new venture development
pp. 403-415(13)
Author: Merrilees, Bill

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