ISSN 1352-2752 (Print)
Publisher: Emerald Group Publishing Limited
The past, present and future of observational research in marketing
Lee, Nick; Broderick, Amanda J.
Access to reality: observations on observational methods
Applications of functional magnetic resonance imaging for market research
Kenning, Peter; Plassmann, Hilke; Ahlert, Dieter
Mapping the mind for the modern market researcher
Senior, Carl; Smyth, Hannah; Cooke, Richard; Shaw, Rachel L.; Peel, Elizabeth
The Mindcam methodology: perceiving through the native's eye
Starr, Richard G.; Fernandez, Karen V.
Can managers use handheld technologies to support salespeople?
Schlosser, Francine K.
The application of physiological observation methods to emotion research
Chamberlain, Laura; Broderick, Amanda J.