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Publisher: Emerald Group Publishing Limited

Volume 10, Number 2, 2007

The past, present and future of observational research in marketing
pp. 121-129(9)
Authors: Lee, Nick; Broderick, Amanda J.

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Access to reality: observations on observational methods
pp. 130-134(5)
Author: Gummesson, Evert

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Applications of functional magnetic resonance imaging for market research
pp. 135-152(18)
Authors: Kenning, Peter; Plassmann, Hilke; Ahlert, Dieter

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Mapping the mind for the modern market researcher
pp. 153-167(15)
Authors: Senior, Carl; Smyth, Hannah; Cooke, Richard; Shaw, Rachel L.; Peel, Elizabeth

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The Mindcam methodology: perceiving through the native's eye
pp. 168-182(15)
Authors: Starr, Richard G.; Fernandez, Karen V.

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Can managers use handheld technologies to support salespeople?
pp. 183-198(16)
Author: Schlosser, Francine K.

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The application of physiological observation methods to emotion research
pp. 199-216(18)
Authors: Chamberlain, Laura; Broderick, Amanda J.

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