ISSN 1352-2752 (Print)
Publisher: Emerald Group Publishing Limited
Exploring the determinants of success/failure of the advertising agency-firm relationship
Triki, Abdelfattah; Redjeb, Nejla; Kamoun, Istabrak
A qualitative exploration of a consumer's value-based e-trust building process: A framework development
Pennanen, Kyösti; Tiainen, Tarja; Luomala, Harri T.
Projective techniques in Taiwan and Asia-Pacific market research
Boddy, Clive R.
Laddering: how (not) to do things with words
Sørensen, Elin Brandi; Askegaard, Søren
Identification of ambiguity in the case study research typology: what is a unit of analysis?
Grünbaum, Niels N.
Auto-ethnographic consumer research and creative non-fiction: Exploring connections and contrasts from a literary perspective