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Publisher: Emerald Group Publishing Limited

Volume 10, Number 1, 2007

Exploring the determinants of success/failure of the advertising agency-firm relationship
pp. 10-27(18)
Authors: Triki, Abdelfattah; Redjeb, Nejla; Kamoun, Istabrak

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A qualitative exploration of a consumer's value-based e-trust building process: A framework development
pp. 28-47(20)
Authors: Pennanen, Kyösti; Tiainen, Tarja; Luomala, Harri T.

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Laddering: how (not) to do things with words
pp. 63-77(15)
Authors: Sørensen, Elin Brandi; Askegaard, Søren

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