Qualitative Market Research: An International Journal

Adapting ethnographic research methods to ad hoc commercial market research
pp. 115-125(11)
Author: Agafonoff, Nick

Cosmopolitanism as a consumer orientation: Replicating and extending prior research
pp. 126-139(14)
Authors: Caldwell, Marylouise; Blackwell, Kristen; Tulloch, Kirsty

Authenticity and consumption in the Australian Hip Hop culture
pp. 140-156(17)
Author: Arthur, Damien

Symbolic double-coding: the case of Australian pubs
pp. 157-169(13)
Author: Pettigrew, Simone

Magnetic points for lifestyle shaping: the contribution of self-fulfillment, aspirations, and capabilities
pp. 170-180(11)
Author: Henry, Paul

Product involvement and the evaluation of wine quality
pp. 181-193(13)
Authors: Charters, Steve; Pettigrew, Simone