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Publisher: Emerald Group Publishing Limited

Volume 9, Number 1, 2006

Anthropology and consumer research: qualitative insights into green consumer behavior
pp. 8-25(18)
Authors: Tadajewski, Mark; Wagner-Tsukamoto, Sigmund

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Methodology or "methodolatry"? An evaluation of focus groups and depth interviews
pp. 26-37(12)
Authors: Stokes, David; Bergin, Richard

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An exploratory investigation of the characteristics of consumer fanaticism
pp. 51-72(22)
Authors: Thorne, Scott; Bruner, Gordon C.

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Entrepreneurial franchisees have hidden superior marketing systems
pp. 73-85(13)
Authors: Merrilees, Bill; Frazer, Lorelle

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Mapping and assessing the key management issues influencing UK public healthcare purchaser-provider cooperation
pp. 86-102(17)
Authors: Carruthers, Janet; Ashill, Nicholas J.; Rod, Michel

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