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Publisher: Emerald Group Publishing Limited

Volume 8, Number 3, 2005

Focus group exploration of firm-employee relationship strength
pp. 256-276(21)
Authors: Herington, Carmel; Scott, Don; Johnson, Lester W

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Exploring the role of employees in the delivery of the brand: a case study approach
pp. 277-295(19)
Authors: King, Ceridwyn; Grace, Debra

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Ritzer's McDonaldization and applied qualitative marketing research
pp. 296-311(16)
Authors: Nancarrow, Clive; Vir, Jason; Barker, Andy

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Our ads 'R US: an exploratory content analysis of American advertisements
pp. 312-326(15)
Authors: Okigbo, Charles; Martin, Drew; Amienyi, Osabuohien P

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