Qualitative Market Research: An International Journal

Analysing textual data in international marketing research
pp. 9-38(30)
Authors: Sinkovics, Rudolf R; Penz, Elfriede; Ghauri, Pervez N

Integrating qualitative and quantitative techniques in network analysis
pp. 39-60(22)
Author: Coviello, Nicole E

A qualitative approach to investigating online strategic decision making
pp. 61-76(16)
Authors: Weischedel, Birgit; Matear, Sheelagh; Deans, Kenneth R

Market-oriented resource management in customer relationships
pp. 77-96(20)
Authors: Skaates, Maria Anne; Seppänen, Veikko

Fieldwork and data collection in qualitative marketing research
pp. 97-112(16)
Author: Alam, Ian