ISSN 1352-2752 (Print)
Publisher: Emerald Group Publishing Limited
Customer and company voices in e-commerce: a qualitative analysis
McLean, Rachel; Blackie, Nigel M.
Qualitative issues in IT and organizational processes in implementing marketing strategies
Ranchhod, Ashok; Gurãu, Cãlin
Channel benefits portfolio management in the eBusiness era
Louvieris, Panos; Oppewal, Harmen
V2C activity on a local level: qualitative cases ‐ Tampere and Silicon Valley
Jungman, Hannu; Seppä, Marko
A qualitative sense-making classification of business incubation environments
Hannon, Paul D.
Enhancing customer service and organizational learning through qualitative research
Trim, Peter R.J.; Lee, Yang-Im