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Publisher: Emerald Group Publishing Limited

Volume 7, Number 2, 2004

High-tech corporate branding: lessons for market research in the next decade
pp. 91-99(9)
Authors: Schoenfelder, Julie; Harris, Phil

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Applying interactional psychology to salesforce management: a socialization illustration
pp. 139-152(14)
Authors: Donavan, D Todd; Fang, Xiang; Bendapudi, Neeli; Singh, Surendra N

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Agents of change: how young consumers are changing the world of marketing
pp. 153-159(7)
Authors: Spero, Ian; Stone, Merlin

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